Review Notes: Just a tad longer than the PC (1/2 inch in fact), which means it is 10% longer than a PC but ~20% more expensive. Yes, I AM a major cheap bastage to be calculating things like that. I do like the coronas better than the PCs though, I don't know why ... maybe its that the smoke lasts longer than a PC, the taste is excellent with smooth flavor and a nice twang. The price per stick is currently 29 bucks ... thats obviously insane.