Written by Staff

Saturday, 05 April 2008

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alec bradley new releasesalec bradley tempus
new releases

Alec Bradley Cigar Company, known for producing MAXX, Trilogy, Occidental Reserve and others, has decided to bring all future premium cigar releases to market under the Alec Bradley name. “Consumers request our cigars, but may not realize who is the maker behind many of our nationally marketed brands,” states Alan Rubin, founder and president of Alec Bradley Cigar Company. In a move to bring cohesiveness to its portfolio, Alec Bradley’s new releases will showcase a new look and a new Alec Bradley label.

Alec Bradley Tempus is the first release of the company’s new strategy of using the Alec Bradley name as the primary brand. Rubin explains, “I decided to put our company’s name on Tempus, because I know this cigar is something special. When I saw this wrapper tobacco on a small Nicaraguan farm in 2001, I could see it was extraordinary, something memorable. I checked back on it periodically over the next two years. Finally in 2003, I knew it was ready, and was thrilled by its appearance, flavor, and strength. Two more years followed, for the exhaustive process of sorting and selecting only the finest tobaccos and ageing the limited amount of wrapper to produce the Tempus line. Cigar enthusiasts will be equally impressed with the immense flavor and complexity, and the robust but very subtle power. Tempus is full-bodied but smooth ... its strength sneaks up on you.”

The company’s new flagship cigar, Tempus is available in 5 popular Cuban shapes ... 5-1/2" x 42, 5" x 50, 7-1/2" x 41, 7" x 49, and a 6-1/8" x 52 Torpedo. Alec Bradley Tempus is scheduled for release in April of this year with retail prices ranging from $6.25 to $8.50. Alec Bradley will host retailer parties nationwide to introduce the new Tempus line following its release.

Rubin sums up with: “The long period of time in developing this tobacco and cigar became a central theme in naming the cigars Tempus, Latin for ‘time’. That theme is equally a tribute to the precious little time we take for ourselves ... we’ve created Alec Bradley Tempus to make the most of it.”

New Alec Bradley Tempus features 5-year old small-farm wrapper, fully fermented for deep complexity and full, but subtle strength

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