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Written by Staff
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Saturday, 05 April 2008 06:50
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Alec Bradley Cigar Company, known for producing MAXX, Trilogy, Occidental
Reserve and others, has decided to bring all future premium cigar releases to
market under the Alec Bradley name. “Consumers request our cigars, but may not
realize who is the maker behind many of our nationally marketed brands,” states
Alan Rubin, founder and president of Alec Bradley Cigar Company. In a move to
bring cohesiveness to its portfolio, Alec Bradley’s new releases will showcase a
new look and a new Alec Bradley label.
Alec Bradley Tempus is the first release of the company’s new strategy of using
the Alec Bradley name as the primary brand. Rubin explains, “I decided to put
our company’s name on Tempus, because I know this cigar is something special.
When I saw this wrapper tobacco on a small Nicaraguan farm in 2001, I could see
it was extraordinary, something memorable. I checked back on it periodically
over the next two years. Finally in 2003, I knew it was ready, and was thrilled
by its appearance, flavor, and strength. Two more years followed, for the
exhaustive process of sorting and selecting only the finest tobaccos and ageing
the limited amount of wrapper to produce the Tempus line. Cigar enthusiasts will
be equally impressed with the immense flavor and complexity, and the robust but
very subtle power. Tempus is full-bodied but smooth ... its strength sneaks up
on you.”
The company’s new flagship cigar, Tempus is available in 5 popular Cuban shapes
... 5-1/2" x 42, 5" x 50, 7-1/2" x 41, 7" x 49, and a 6-1/8" x 52 Torpedo. Alec
Bradley Tempus is scheduled for release in April of this year with retail prices
ranging from $6.25 to $8.50. Alec Bradley will host retailer parties nationwide
to introduce the new Tempus line following its release.
Rubin sums up with: “The long period of time in developing this tobacco and
cigar became a central theme in naming the cigars Tempus, Latin for ‘time’. That
theme is equally a tribute to the precious little time we take for ourselves ...
we’ve created Alec Bradley Tempus to make the most of it.”
New Alec Bradley Tempus features 5-year old small-farm wrapper, fully
fermented for deep complexity and full, but subtle strength
