In a major effort entitled “Operation Cigars for Troops,” Altadis U.S.A. is planning to send upwards of 50,000 free cigars to United States military personnel in Iraq and Afghanistan. Consumers who participate receive free cigars as well.

Retail tobacconists nationwide are participating. Featured cigar brands include Montecristo White (Rothchilde), Romeo y Julieta Reserva Real (Belicoso) and H. Upmann Vintage Cameroon (Toro). “Our troops endure unimaginable conditions and lay their lives on the line every day to protect our freedom and safety,” said an Altadis U.S.A. spokesperson. “Through this promotion, cigar lovers can share with us the good feeling of giving something back and providing these brave men and women with a few moments of pleasure.”

The effort works as follows: consumers purchase one or more of the “Operation Cigars for Troops” four-packs specially designed for the event. They pay for three cigars and receive the fourth free. For each four-pack sold, Altadis U.S.A. sends a free cigar to the troops overseas. “It’s a great deal on our finest cigars for retailers, consumers and especially for the troops,” said the spokesperson. Consumers who participate can send a virtual greeting to the troops by visiting www.cigarsfortroops.com.