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Written by Gary J. Arzt

Monday, 22 December 2008

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camachocamacho produces house brand for cordova

On Thursday, 11 December, Robbie Morton's Cordova Cigars, in Pensacola, FL, held a party to launch "The Morton Collection," their 'house' brand.

The cigars were made for them by Camacho and Christian Eiroa and his posse was in attendance to ad some additional spark to the event. "Additional spark ..." because all the events at Cordova are well attended and last till the wee hours of the morning. This one was no different.

In point of fact, the first shipment of the cigars had cleared U.S. Customs in Miami that very morning, and Eiroa flew them to Pensacola in his plane.

The only unfortunate part of the day and evening was, that ski season had arrived in Pensacola - it was 42 degrees - and the beautiful patio that Cordova had recently added could not be utilized for the event.

Well, that statement stands correction. It was used, by Jerry Mistretta, proprietor of Jerry's Cajun Café (www.jerryscajun.com), across the street from Cordova, and the official purveyor of fine foods to all their events.

Mistretta was standing on the patio, in his white chef jacket - I can’t recall if he had put on long pants for the event, but, there he was cooking one of his great pasta dishes for everyone who purchased a box of "The Morton Collection." Inside, the hoi polloi were entitled to a table laden with specialties from Jerry's café.

Packaged in beautiful green boxes - certainly well suited to the Christmas season, and to St. Patrick's Day - the boxes were emblazoned with gold leaf markings and came in a nice array sizes and two (2) distinct blends: Christian's Cabinet and L2, the latter having been blended by Christian's very knowledgeable and competitive father, Julio Eiroa. He and Christian are always battling over who makes the best cigars. Luckily, for cigar enthusiasts, they all wind up Camacho!

Christian's Cabinet comes is a Robusto (5 x 50), Corona (5.75 x 44), Toro (6 x 50), Torpedo (6.5 x 52) and a Churchill (7 x 48). There is only one (1) size in the L2 - a Robusto, while the box press version is available in three (3) sizes: Robusto, Lonsdale (6 x 44) and Churchill.

They are all packed in boxes of twenty-four (24), and the night of the introduction, they were selling like 'hot cakes' to Cordova's very loyal, enthusiastic, regular clientele.

There was quite a crowd of Cordova regulars and they started by vying to be the first to purchase a box or two of the cigars. It was not possible for Christian and Carlos Escalone to get all the boxes out of the shipping cartons and on the display tables before they were being scooped up and taken to the counter for DJ or John or Steph to ring them up!

Robbie and Steph Ackerman inspect the first box Jerry Mistretta about to hustle up some grub! Carlos Escalone, Camacho Florida Sales and GJA
Jeff Bass, local artist, presenting his painting of "The Bay of Pigs" to Christian as a gift to his father, Julio who participated in the assault The real 'Morton Collection': Robbie’s customers, along side the cigars Christian, Robbie, Jerry and GJA at the end of another terrific evening at Cordova



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