Written by Puff Staff

Sunday, 19 January 2014

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Over the last few years, some famous cigar lovers have put their names on signature lines of smokes. The assumption by the stars and the companies that make their products seems to be that there’s a built-in market for the items in the celeb’s fan base. But is this really true? And does the star’s image and behavior reflect on his brand?




Jay-Z and Comador Cigars

Multi-faceted mogul Jay-Z has parlayed his rapping talents and business acumen into an empire that includes Roc-A-Fella Records, Rocawear, Armandale premium vodka, a string of 40/40 sports bars and a piece of the NBA’s New Jersey Nets. Late last year, he added his own line of super premium cigars to the mix.


The Comador Cigar line is made by General Cigar Company under the Cohiba label and is sold at the ritzy Barney’s stores. Known as the place to shop for fashionable, very expensive apparel, Barney’s is selling Comador Cigars in a package that includes 21 cigars, a small travel case and a humidor for $1,000. For smokers who’d like to try the cigars before investing a grand, is offering a box of seven sticks for a mere $210, which works out to $30 each. You can also get those seven cigars with a travel cylinder for $350.


While Jay-Z and wife Beyonce may be buying all of little Blue Ivy’s togs at Barney’s, the store does not exactly put out the red carpet for the not-so-rich-and-famous. In fall of 2013, an African-American college student filed a lawsuit against the posh apparel store after being falsely accused of theft and detained by the police. The engineering student, who was attempting to buy a belt for $348 at the chain’s flagship Madison Ave. store, claims to have been questioned, searched and handcuffed just because he was black. The lawsuit, which also names the NYPD, blames the “negligence, careless[ness] and recklessness of Barneys.”


Apparently, this isn’t an isolated incident, as a former Barney’s employee, who spoke to the Huffington Post under the condition of anonymity, related,  “If you’re black and come in with an entourage, you won’t be followed because they’ll be like ‘Oh, that’s somebody famous.’ If you come in by yourself or with one other person, then you’re going to be followed.”

So it sounds like Jay-Z won’t have any trouble buying his own cigars at Barney’s—but his fans might. If trying to buy a $348 belt while black sets off every theft detector in the store, we don’t even want to think about what happens when a Jay-Z fan tries to purchase a $1,000 humidor.

Keep reading to get the skinny on more celebrity cigar lines.

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