Written by Puff Staff

Sunday, 19 January 2014

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“Duck Dynasty” and Duck Commander Cigars

If the Comador is a little too rich for your blood, and you’re looking for something more down home, there’s the Duck Commander line, inspired by those long-haired guys who give the A&E Network its best ratings of the week. So what if the Robertson clan is really a bunch of clean-cut yuppie millionaires who grew huge piles of facial hair so they could play hicks on TV?


The result has been not only a hit show, but also a merchandise brand that sold an estimated $400 million in 2013. “Duck Dynasty” and “Duck Commander” items include apparel, toys, bedding, greeting cards, a holiday album, and even a Chia pet sold at Walmart, Amazon, Target, Cracker Barrel and Bass Pro Shops. The clan has also lent their name to a brand new line of guns available on the website of Mossberg firearms. Not bad for a business founded on duck calls.

One reason the Duckmen are so loved by their fans is their religious faith, which they mention at every possible opportunity, and “old-fashioned” values. Maybe a little too old-fashioned, judging by the statements made by family patriarch Phil Robertson recently.

In an interview running in the January issue of GQ, the 67-year-old Robertson made some controversial anti-gay comments, plus he stated his opinion that black Americans were better off prior to the Civil Rights Act of the 1960s. Shortly after, a YouTube video surfaced showing the reality star advising men to marry underage girls, preferably ones that can cook and always carry their Bibles.


The media outcry resulted in the godfather of “Duck Dynasty” being suspended from the show and merchandise being yanked from the shelves of some stores. This angered the show’s loyal fan base, which responded by demanding that the camo-themed products be returned to sale and the star reinstated. Both happened quickly, making for a very happy (and lucrative) holiday for the Robertson family.

Not long before the whole publicity flap, the Duckmen debuted a new product—their own line of cigars. The Duck Commander cigars, which are much more reasonably priced than Jay-Z’s smokes, can be purchased online at and other tobacco retailers. Available in only one size, a 6 x 50 Toro, the cigars are $10 each, a pack of three for $28, a box of ten for $88 and a box of 25 for $200. If you want to show your loyalty to ol’ Phil and the Duckmen, there’s also a tumbler cup for $2.50, a bandana for $4.95 and hat or T-shirt for $15.95 each.

Jocks and Cigars

Celebrity-endorsed cigar lines have been around for a while, with athletes being especially popular, whether they’re known for smoking cigars or not. In 2012, Ted’s Cigars introduced the “88” cigar in honor of NASCAR driver Dale Earnhardt Jr. The Toro-sized smokes sell for $11 each and are just the thing to celebrate your favorite driver winning a race—or at least not crashing into a wall.


NFL legend Mike Ditka has had several lines of cigars bearing his name, the latest by Camacho. Other jocks that have put their names on cigars include Dennis Rodman and Luis Tiant. The always outspoken Rodman might be considered too controversial for a new product endorsement, given his recent connection to Korean dictator Kim Jong-un.

While both the Jay-Z and “Duck Dynasty” brands are hot right now, that may not translate into sales for their cigars, and fame can be fleeting. In 2005, General Cigar Company released the CAO “The Sopranos” Edition line of cigars to take advantage of the acclaimed show’s popularity. Last summer, several years after the show finished its run on HBO, the line was discontinued.

In the long run, it’s not the name on the cigar that matters—it’s what’s inside.

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