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Written by Puff Staff

Monday, 27 June 2011

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torañoviaje


cignew6.26 This week's edition of cigar news features a little bit of everything. We have a couple of new additions to the Toraño and Viaje brands, news about a new hire by Drew Estate, plus an update on Maryland's ban on online cigar sales.

Toraño announces details of its Loyal brand

In last week's edition of news on Puff.com, we discussed the new venture between Sam Leccia and the Toraño Family Cigar Company, where Toraño agreed to become the exclusive distributor for Leccia's new company. We also hinted that Toraño would unveil two new selections at the upcoming IPCPR show in Las Vegas, which runs from July 17 to 21. Instead of keeping its plans completely under wraps until next month's show, Toraño has decided to release a preview of one if its selections – the Loyal brand.

The meaning behind the brand's name was explained in the official press release: “Carlos Toraño Sr. has always maintained that anyone who enjoys a cigar deserves to smoke a great Toraño blend at an affordable price. For decades, Carlos and his son, Charlie, have remained loyal to this philosophy of providing outstanding value to cigar lovers. Loyal provides value, quality, consistency, and most importantly, an abundance of flavor.”

The Loyal features a filler blend of tobaccos from the Dominican Republic and Nicaragua, a Nicaraguan binder, and an Ecuadorian Sumatra Seed wrapper. Medium-bodied in strength, the Loyal is said to offer a variety of flavors, such as pepper, coffee, and brown sugar.

The Loyal will be offered in four sizes: a 5 x 56 Robusto, 6 x 60 BFC, 6 1/8 x 52 Torpedo, and 7 x 47 Churchill. The cigar will come in boxes of 21, with an expected retail price of around $5 per single. The press release did not mention an official release date, but you should be able to get your hands on the Loyal sometime in July, most likely after the IPCPR show. Although that knocks one of Toraño's upcoming releases off the mystery list, there is one more to come, so keep checking back on Puff.com for more details once they become available.

toraloyal






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