Written by Puff Staff

Wednesday, 04 May 2011

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excaliburindustry updates

Pick Your Favorite Foursome” promotion from Macanudo and Excalibur


Golf and cigars seem like a match made in heaven. Macanudo and Excalibur is taking this notion and running with it via its new “Pick Your Favorite Foursome” promotion. Since spring is upon us, the timing for such a promotion could not be better.

Pick Your Favorite Foursome” is quite simple. You can participate as long as you are of the legal smoking age. All you have to do is visit one of the promotion's participating tobacco shops and purchase three Macanudo or Excalibur cigars. The cigars can be of any variety, as long as they come from those two brands. Once you purchase the three stogies of your choice, you will receive a free Macanudo Cru Royale. In addition to the free cigar, you will also get to keep a handy Excalibur scorecard wallet that also doubles as a cigar holder. The wallet/cigar holder comes equipped with some accessories to help you out on the golf course, including a couple of tees, pencils, and a cigar cutter. If you want to get your hands on this nifty little item, act fast, as it's only available while supplies last.

For a little background on the free Macanudo Cru Royale, it's a newer release that was introduced last fall. General Cigar created it in response to feedback from tobacco shop owners who said that medium-bodied cigars were the hottest off the shelves. Macanudo lacked a medium-bodied selection, so it made sense to finally release one, and the Cru Royale was born after 18 months of work. The cigar features a filler blend of Dominican, Nicaraguan, and Brazilian Mata Fina tobaccos, plus a Dominican binder and an Ecuadorian Habano Seed wrapper.

In the company's press release, Rick Chandler, Excalibur's marketing director, discussed some of the reasoning behind the promotion: “We created the ‘Pick Your Favorite Foursome’ promotion to answer the golf lover’s need for a convenient and portable way to access their favorite cigars on the course. By pairing Macanudo with Excalibur and in allowing consumers to customize the cigars in the pack, cigar smokers have a wide variety of tastes to choose from while they indulge in their passion for cigars and golf.”

While the free Macanudo Cru Royale and the accompanying Excalibur accessory sound great, the “Pick Your Favorite Foursome” promotion does not end with just those two items. There's also a sweepstakes sponsored by General Cigar, the parent company of Excalibur and Macanudo. From now until May 31st, two custom Callaway golf bags will be given away to the lucky winners.

Pick Your Favorite Foursome” is expected to last through the summer. Excalibur ad Macanudo will also host and attend golf events across the United States in the upcoming months, such as parties, in-store putting events, and tournaments. You can find more information on the promotion as well as locations of the participating tobacco shops by going to


0 # Dig Deeper on the Habanos VP Scandal?Richard 2011-05-05 11:24
A year or two ago, I remember Puff.Com posting a number of interview videos between a Puff "staffer" and some big shot cigar store owner in the Caribbean (Bahamas? Bermuda? I forget) ...

Anyway, if that Puff interview is still hanging around, how about getting back to that Caribbean cigar store owner now about Manuel Garcia's graft and bribery @ Habanos SA? Unless the Cuban cigar selling store owner should be able to fill in things quite nicely and willing to talk (unless of course he's complicit in the crime) ....

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