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Written by Puff Staff

Wednesday, 07 September 2011

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joya de nicaragua


Jose Blanco Joins Joya de Nicaragua

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Joya de Nicaragua has a new addition to its team, as the company recently announced the naming of Jose Blanco as its Senior Vice President. The 61 year old previously served as a director of La Aurora Cigars and brings nearly 30 years of experience in tobacco blending, marketing, and public relations to the table.

Blanco will report directly to Joya de Nicaragua’s Board of Directors and its owner, Dr. Alejandro Martinez Cuenca. His main duty will be to oversee the company’s brand and blend development and work with its U.S. distributor, Drew Estate. In addition, Blanco will also be expected to collaborate with Joya de Nicaragua’s global partners and interact with the public as a brand ambassador. Although Blanco will be required to relocate to Nicaragua from his previous home in the Dominican Republic, it will probably be nothing new, as his several years in the business have taken him across several locations.

Blanco explained his reasoning for accepting the Senior VP position with Joya de Nicaragua in the official press release: “Joining Joya De Nicaragua allows me to do what I love and feel passionate for: working with tobacco. It is a choice that I feel very happy about and makes me look into the future with great enthusiasm. Joya De Nicaragua is in my opinion an honorable company with strong tradition and history, which I value highly. Furthermore, it will be a great honor to work with my dear friend Dr. Alejandro Martinez Cuenca. In this company I visualize growth, creativity and overall great potential.”

Dr. Martinez Cuenca added: “Welcoming Jose Blanco as Senior VP of Joya de Nicaragua is a profound honor and pleasure for me. Jose will bring new blood and fresh ideas to our legendary company that will allow us to expand our lines of production. His experience in blending and marketing will complement our own efforts and will undoubtedly result in a great contribution to the development and growth of Joya de Nicaragua in both the US and worldwide markets.”

Blanco is known across the cigar industry for being both outgoing and outspoken. Steve Saka, President of Drew Estate, reiterated this notion, saying: “He is one of the few guys in our business that will tell you what he really thinks. I like that in an individual, plus he is as crazy about cigars and tobacco as I am. He is a total cigar geek so I am really looking forward to having the opportunity to work with him to grow the love for Joya de Nicaragua. He is going to be a great fit.”






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