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Written by Staff

Tuesday, 26 February 2008

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cohiba surpasses montecristohabanos
most sold cuban

Havana, Feb 25 (Prensa Latina) The Cohiba Cigar was the most sold Cuban cigar in 2007, sources from the tobacco sector announced on Monday.

International corporation Habanos S.A. vice president Manuel Garcia said at a press conference that the Montecristo brand used to be the most sold Havana cigar, but last year, the Cohibas were the world´s most sought-after.

Cohiba Siglo 3Montecristo #2

Such change took place after the launching of the Maduro Number 5 brand, which had a warm welcomed in the international market.

Garcia highlighted the excellent increased sales of Cuban Premium cigars at the opening of the 10th Habanos Festival of Habanos in Havana.

He stated that his company, a joint venture between Cuba´s Tabacuba and the Franco-Spanish Altadis firm, currently has subsidiaries in 150 countries.

On the other hand, Development Vice President Javier Terres and Marketing Research Director Juan Giron indicated that the new brands to be presented at the Festival are the Special Epicure, from Hoyo de Monterreyars, and Magnum 50, by H. Upmann.

 




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