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Written by Puff Staff

Thursday, 26 July 2007

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cuban imports debuts el rey del mundo olvidadosnew releases
– Cuban Imports, Inc. today announced the widely anticipated release of El Rey del Mundo® OLVIDADOS MIAMI – Cuban Imports, Inc. today announced the widely anticipated release of El Rey del Mundo® OLVIDADOS will take place at the 75th Annual Retail Tobacco Dealers of America (RTDA) Convention and Trade Show in Houston, TX. El Rey del Mundo ® OLVIDADOS is a full-bodied, super-premium cigar line that pays tribute to one of Cuba’s most prestigious cigar marks. Shipment of the new brand will commence in early October to fine tobacconists throughout the U.S. OLVIDADOS (Spanish for “The Forgotten”) is the latest sequel to the legendary El Rey del Mundo ® (“King of the World”) brand initially created, along with Sancho Panza®, by German businessman Emilio Ohmstedt in 1848. Crafted at General Cigar Co.’s famed HATSA (formerly Villazon & Co.) factory in Cofradia, Honduras, El Rey del Mundo ® OLVIDADOS is an imperiously bold cigar experience coupled with a complex mosaic of delicate flavors. Fastidiously crafted by legendary cigar maker Estelo Padron protégés Edwin Guevara, Marco Lean and Ramon Bueso, El Rey del Mundo ® OLVIDADOS is comprised of deeply aged Nicaraguan ligero, Honduran viso and Dominican seco filler tobaccos. The long-awaited new blend is delicately enveloped in a smooth Connecticut Broadleaf binder surrounded by a dark Ecuadorian Sumatra wrapper. Proudly presented in lustrous rosewood cigar boxes, El Rey del Mundo ® OLVIDADOS is available in five (5) sizes: ‘Chateaux R’ (5” x 54 Robusto); ‘Chateaux E’ (6” x 52 Epicure); ‘Chateaux T’ (6 ⅛” x 54 Torpedo); ‘Chateaux X’ (6” x 60) and ‘Chateaux D’ (7¼” x 54 Double Corona). The suggested retail price of each cigar ranges from $7.99 to $11.99. Michael Argenti, president of Cuban Imports, noted that El Rey del Mundo ® OLVIDADOS was created to pay homage to the men responsible for building the El Rey del Mundo ® brand: Villazon patriarch Frank Llaneza, Estelo Padron and Manuel ZaVala. “In my opinion, they are our industry’s true artisans,” said Argenti. “I wanted to pay tribute to their hard work by resurrecting the original blend –a bold smoking experience that reflects the true Cuban roots and tradition of the El Rey del Mundo ® cigar brand. “Of all of our renowned brands, El Rey del Mundo ® OLVIDADOS is the strongest blend our factory produces,” stated HATSA production manager Marco Lean. “However, there is no sacrifice or compromise made on the cigar’s incredible balance and flavor. We are extremely satisfied and truly proud to make this exciting new cigar for Cuban Imports.” Cuban Imports is a privately-held corporation headquartered in Miami Lakes, Florida. The company serves as the exclusive importer and distributor of world-class, super-premium cigar brands including EXILE®, H. Upmann® Signature Por Larrañaga® Cuban Grade and El Rey del Mundo ® OLVIDADOS. For more information, please call toll-free (866) 731–CUBA. EXILE® is a registered trademark of Cuban Imports, Inc. H. Upmann® and Por Larrañaga® are registered trademarks of Altadis USA. El Rey del Mundo ® and Sancho Panza® are registered trademarks of General Cigar Corporation.



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