Richmond, VA - At the IPCPR Show (Cigar Industry Trade Show) General Cigar
unveiled four new collections and the re-launch of a leading brand.
The annual release of the Cohiba® Gift Pack generates a lot of buzz, and this
year will be no exception. The 2008 offering contains one cigar from each of the
three current Cohiba collections (Cohiba, Cohiba Black and Cohiba XV), all
packaged in a limited edition, Cohiba-branded Andre Garcia leather cigar case.
Featuring three 5" x 54 size cigars, the handsome gift pack will debut at
retailers in early November with a suggested retail price of $59.99 per pack.

The exquisite Partagas® Decadas 1998 Gift Pack is sure to have premium cigar
enthusiasts wondering whether it's better to give or receive this holiday
season. Three Partagas Decadas 1998 No. II (5 ½” x 50) cigars will be elegantly
presented alongside a cylinder of branded wooden matches in a
collectible tin. Further protected in a gift box, the Partagas Decadas gift pack
will become available at fine tobacco retailers in November and will be offered
at a special price of $49.95 per pack.

The perennially popular sampler pack from Macanudo®, America's best-selling
premium cigar brand, will ship in late July. The Four Tastes of Macanudo samplers each
contain the top selling, tubed Hampton Court (5 ½” x 42), in Café,
Robust, Maduro and Gold Label varieties. The Four Tastes of Macanudo sampler
will retail for $17.90 per pack - the price of just three Macanudo Hampton Courts.
Also during the show, The Three Powerful
Tastes of Punch®, were announced to ship in September. For just $9.50, the price of two
Punch cigars, tobacconists will sell the sampler pack which contains one cigar
from three of Punch's most popular lines: Punch, Punch Rare Corojo and Punch Gran Puro. The pack contains the Magnum (5 ¼” x 54) in Punch and Punch
Rare Corojo varieties, and the Rancho (5 ½” x 54) from Punch Gran Puro.

The Sancho Panza® brand will welcome four new products, from each of the
brand's three collections. New to the original Sancho Panza line are Aragon (6
¼” x 54, SRP per cigar: $4.40) and Toledo (6” x 60, SPR per cigar: $5.25).
Alicante (6”x 60, SRP per cigar: $5.25) will debut as a new Double Maduro, as
Seville (6” x 60, SRP per cigar: $5.25) rounds out the Extra Fuerte line.

Don Tomas® will introduce a Coronita size to its Maduro and
Sungrown
collections. The new size measures
4 1/8” x 32 and will be available as part of a new ten-cigar tin, with a
suggested retail price of $11.35 apiece.

In addition to the new Sancho Panza and Don Tomas sizes, General Cigar is
pleased to announce that the Cohiba Gigante (6” x 60) and Punch Gran Puro Sesenta (6 ¼” x 60,
SRP $5.25) will be available for stand-alone purchase, starting in August and
September, respectively.