Bowmore Islay Single Malt Scotch Whiskey has launched a new website that includes among other great advice, "The Bowmore Way to Select a Cigar" Video.

Other advice includes: how to tie a bow tie; checkmate in just four moves; shucking an oyster as well as extending consumers whisky knowledge by showing how to cut peat; turn barley and nose whisky.

Glen Moore, Bowmore brand director, said: “This unique online development allows Bowmore to drive awareness across domestic and international markets. By showing customers the rules of traditional etiquette and how to achieve 100 per cent perfection in every situation, the films emphasise the premium status of the brand and the unique charm of Bowmore products.”

Created by Glasgow-based digital design agency, Chunk and filmed by production agency The Gate Films, the films will rotate every two weeks and are intended to run until the end of 2008.

Bowmore Distillery, home to the original Islay single malt, recently launched an exclusive, limited edition bottle of the legendary Black Bowmore. With only 827 bottles released, the extremely rare 42 years old expression is the oldest Bowmore ever released by the distillery and with a retail price of £2,000 all are expected to be snapped up by whisky collectors and connoisseurs around the world.

In celebration of its release Bowmore is offering web users the opportunity to win a bottle, absolutely free, on their newly revamped website at www.bowmore.com.

Here's the video on how to select a cigar.

See more how to videos here