The Tradicion Continues Anew Hoyo de Tradición™ pays homage to Hoyo de Monterrey's time-honored taste in a new expression made of proprietary tobaccos from the world's most revered growing regions. According to Modesta Fondeur, executive vice president of tobacco and operations, "Born of volcanic soil into a pedigree of tobacco exclusive to General Cigar, Hoyo de Tradición's blend consists of hand-selected Honduran San Agustin, and Dominican Piloto Cubano leaves, which are married to Nicaraguan tobacco from the remote island of Ometepe. Bound with a robust Habano leaf from Connecticut, Hoyo de Tradición is adorned with a Honduran Jamastran Viso Rosado wrapper." Rick Chandler, the brand's director of marketing remarks, "In Hoyo de Tradición, we have developed a cigar that respects Hoyo de Monterrey's inherent natural sweetness and aroma, while creating a unique new tradition unto its own. A medium-bodied offering that emphasizes and embellishes Hoyo's traditional taste profile, Hoyo de Tradición is poised to take its place among the most established cigar brands. We feel that the line will be readily adopted into the smoking repertoires of today's aficionado." Slated for an October retail debut, the new collection contains four frontmarks which are Spanish box pressed in the old world tradition and are named after classic frontmarks. The sizes reflect the preference of today's cigar connoisseur and as such are slightly larger than Cuban sizes. Each frontmark is presented in a conventional wrap set containing 25 cigars per box. Both the Epicure frontmark (5 ¼" x 50) and the Corona frontmark (5 ¾" x 45), will be available for $4.50 per cigar, or for an SRP of $112.50 per box. Toro (6" x 52) will sell for $4.95 per cigar (box price is $123.75), while Toro Grande (6 ¼" x 54) cigars will be available for $5.20 apiece, or $130 per box. Retailers who purchase three boxes of each frontmark at RTDA will receive a complimentary display containing 16 Hoyo de Tradición "buy three, get four" sampler packs. Each pack will contain the four frontmarks, and will carry a suggested retail price of $14.65 per pack. About General Cigar General Cigar Co., Inc., a subsidiary of Swedish Match, manufactures and markets handcrafted cigars for the premium market. Passionate about delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey®, La Gloria Cubana® and several other industry-leading brands, which are sold through tobacconists nationwide. In addition, the company grows its own proprietary Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. For more information, please visit www.cigarworld.com ™ Hoyo de Tradición is a trademark of General Cigar Co. Inc. ® Macanudo, Partagas, Cohiba, Punch, Excalibur, Hoyo de Monterrey, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co. Inc.