Long Ashes, Baby is the title of a new book by cigar ambassador, Joe Sweigart, better known as Joe the Cigartainer. The book details stories about Joe's travels around North America, teaching groups of people about the art of rolling premium cigars and a philosophy he calls 'enjoying life's long ash moments'. To assist in the cigar part, Joe engages expert Tabaqueros he has personally selected to demonstrate the art of rolling premium cigars and to apply the cigar bands with his client's logo or name.

Sweigart is exhibiting the book at the International Premium Cigar & Pipe Retailers Show in Las Vegas, July 13 - 17. He intends to sell the book through cigar shops. "I tell people all the time to support their local tobacconists. They are a tremendous educational resource and they have the goods," Sweigart said with the announcement of the book.

Long Ashes, Baby is loaded with pictures of real estate moguls, movie stars, such as Cuba Gooding, Jr. and Kevin Costner, well-known sports professionals, including Julius Irving and Arnold Palmer, and cigar industry icons. NFL Coach Jim Mora and his wife, Shannon, wrote the Forward. The Mora's describe Joe's teaching, hosting and fund raising talents while entertaining guests at their events to raise funds for their foundation, The Jim Mora Count On Me Family foundation. "We have always been attracted to people who have dreams," Sweigart wrote. "We have always stayed in touch with those who actually work to accomplish those dreams ... we live in the land where through hard work and dedication, your dreams can come true."

You can get your copy of Long Ashes, Baby in your local cigar shop or on the website for only $9.95 + s/h, http://www.longashesbaby.com or by calling 770-938-6770 or by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Joe Sweigart is president of Private Label Premium Cigar Co., Inc. d/b/a Pvt. Label Cigartainment and Joe the Cigartainer. Elaine Sweigart, Joe's wife of 41 years, introduced him to the cigar industry when General Cigar, one of the largest premium cigar manufacturers, hired her in 1991.

The mission of Private Label is to provide premium grade, long-filler, handmade cigars as advertising specialties. The company also prints and sells cigar bands in quantities as low as 25. Cigartainment® Tabaqueros are available for exclusive private events. Joe the Cigartainer is available to host your cigar station, and he'll autograph copies of Long Ashes, Baby.