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Written by Puff Staff

Friday, 21 March 2008

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drew estateflavors and aromas
General Cigar and Drew Estate announce today that Kahlúa Cigars Delicioso by Drew Estate will be discontinued. General Cigar and Drew Estate announce today that Kahlúa Cigars Delicioso by Drew Estate will be discontinued. Pernod Ricard which recently purchased the Kahlúa brand has exercised its right to not renew the licensing agreement with Drew Estate. On March 31, 2008 all production of Kahlúa Cigars Delicioso at the Drew Estate factory in Esteli, Nicaragua, will cease. General Cigar will continue to sell the brand until all inventory has been depleted. Dan Carr, senior vice president of sales and marketing for General Cigar commented, “While we regret the loss of the brand, General Cigar remains committed to the flavored premium cigar category.” According to Steve Saka, president of Drew Estate, “Although we were proud to be the manufacturer of this internationally renowned brand, we were also well prepared for this eventuality. We here at Drew Estate are very excited to now be able to dedicate production capacity to new coffee infused products that will not only fill, but overflow any void left by Kahlua’s departure.” In 2002, Drew Estate entered into the licensing agreement with Allied Domecq, then the brand owner of Kahlúa. In July of 2005, Pernod Ricard completed its acquisition of Allied Domecq. Pernod Ricard is the current owner of the Kahlúa brand. Since its introduction in 2002, Kahlúa Cigars Delicioso by Drew Estate has been one of the best-selling brands in the flavored premium cigar category. About General Cigar General Cigar Co. Inc., a subsidiary of Swedish Match AB, manufactures and markets handcrafted cigars for the premium market. Passionate about delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey®, La Gloria Cubana® and several other industry-leading brands, which are sold through tobacconists nationwide. In addition, the company grows its own proprietary Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. For more information, please visit www.cigarworld.com. About Drew Estate Established in 1996, Drew Estate Inc. is a privately held manufacturer and distributor of innovative and classic premium handmade cigars for today’s cigar smoker. Regarded as the pioneer and leader in the infused cigar® market, Drew Estate handcrafts in its Esteli, Nicaragua factory ACID®, Natural®, Java by Drew Estate®, and other unique cigars along with its traditional Chateau Real®, La Vieja Habana® and Liga Privada® marks. For more information, please visit: www.drewestate.com. ® Kahlúa is a registered trademark of Pernod Ricard. ® Macanudo, Partagas, Cohiba, Excalibur, Hoyo de Monterrey and Club Macanudo are registered trademarks of General Cigar Co. Inc. ® Infused cigar, ACID, Natural, Java by Drew Estate, Chateau Real, La Vieja Habana and Liga Privada are registered trademarks of Drew Estate and/or affiliated companies.



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