Written by Staff

Monday, 03 December 2007

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Toraño Cigars celebrated the launch of two new products recently, both of which mark a new direction for the fourth-generation tobacco family. In both cases, the Toraños teamed with other notable companies in their fields, one family-owned as well.

On Sunday, November 4th, the Toraños and the Wilson family, owners of Wilson Creek Winery, hosted a party at the winery to introduce the new Toraño Reserva Decadencia premium cigar (See Toraño Cigars Teams With Wilson Creek Winery to Create Reserva Decadencia Premium Cigars). The cigar is the culmination of two years of joint efforts by the families. It is unique, in that it is enhanced (not flavored) with the essence of Wilson Creek Winery's Decadencia Chocolate Port, a Zinfandel with the hint of natural chocolate.

The launch party took place at the winery in Temecula, California, near San Diego, and was attended by over a hundred Wilson Creek customers, the press, and industry notables. Carlos Toraño, Sr., the local Toraño representative, and Bill and Mick Wilson, president and sales director respectively, were on hand. To emphasize the "launch" theme, a gaily colored hot-air balloon lifted skyward, to the crowd's excitement. Each guest received a freshly-rolled, as well as the choice of a Noventa or Casa Toraño cigar, and lastly, a Reserva Decadencia with dessert.
The gala will be followed by parties on the East and West Coasts, to precede the national introduction next February. Because of the close collaboration, the Toraños have chosen Wilson Creek Winery as the flagship store for the cigar, and it will be prominently displayed and sold there.

Toasting successful Reserva Decadencia gala at Wilson Creek Winery (l-r): Mick Wilson, Deanna Wilson, Carlos Toraño, Rosie Wilson, Gerry Wilson, Bill Wilson

* * * * *

Friday, September 28, was the date, and the Havana Club of Miami, was the setting for the celebration of the initial release of the new DUNHILL Nicaraguan Signed Range premium cigar. Toraño Cigars is the new manufacturer of the Signed Range and has also been selected as the exclusive distributor for the United States.

The DUNHILL Signed Range is now available in the United States market, through a strong initial release that began in August, 2007.

The evening started with a champagne reception, hosted by President Charlie Toraño and Roberto Pelayo, account manager for DUNHILL cigars, United States. Three premium wines accompanied the exquisite dinner at the club, in the penthouse of the Wachovia Financial Center. Attendees included authorized DUNHILL retailers and a select group of DUNHILL cigar enthusiasts. Complimentary cigars included a DUNHILL Signed Range Corona, a Carlos Toraño Noventa, and a DUNHILL Signed Range Churchill.

Guests (seated, l-r) Michael Weaver, Maki Ayala, and Pabla Ayala enjoy a laugh.

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