Jamaica
has a history of making great cigars, getting wiped out by hurricanes, and then
making comebacks. The Macanudo brand may have been one of the most famous and
best selling cigars made in Jamaica, but since around 1998 - 99, no longer
contains Jamaican tobacco.
In September 1988, Hurricane Gilbert mostly wiped out the Jamaican cigar
industry. Production of Royal Jamaica cigars was shifted to the Dominican
Republic, and Jamaican tobacco was no longer used in the island's biggest brand,
Macanudo. By the mid-90's they built it back up and Macanudo although now
produced in The Dominican Republic, had Jamaican tobacco again for a few more
years. Besides Royal Jamaica and Macanudo, other brands, such as Crème de
Jamaica, Flor de Jamaica, Temple Hall and Palamino became quite popular as well.
Joseph Adduci intends to turn back the hands of time by producing cigars with
Jamaican tobacco. Of Italian- American decent, he came to Jamaica some fifteen
years ago. During that time he has run a 10,000 acre farm, a cable television
company, an ice factory and a boutique hotel all in the parish of Westmoreland.
He learned how to grow tobacco in Connecticut.
He began his tobacco venture in Jamaica two and a half years ago and says that
his company is still very much in the research and development stage. At present
his company, Adduci Tobacco Limited grows tobacco on 100 acres of land in both
Clarendon and Westmoreland, which is attended to by 20 farmers. The company,
through its brands Adduci Cigars and King Lion Jamaican Cigars currently exports
900,000 cigars a year.
Adduci now wants to expand his operations and is currently looking for partners.
"Earlier this week, I had a very productive meeting with James Robertson who is
in the Office of the Prime Minister (OPM) and I have signed a letter of intent
with the Government. It has expressed an interest in taking a 10 per cent stake
in the company together with helping to facilitate 800 acres of land in Caymanas
Estates, lands controlled by the Urban Development Corporation (UDC). The
government has been gracious enough to offer me a US$5-million line of credit
for the development of these lands.
"I would like to take this opportunity to thank, James Robertson, Ray Miles, the
chairman of Jamaica Trade and invest, Wayne Chen, chairman of the UDC, and Karl
Samuda, the minister for industry, investment and commerce for all their help in
getting this project off the ground.
The lands will house state-of-the-art agricultural, manufacturing and export
facilities and capital cost will come to US$50 million in the first year," said
Adduci speaking with Caribbean Business Report yesterday from Kingston.
The plan is to export to 220 global markets and if Adduci hopes to effectively
compete with the likes of Cuba, Nicaragua, Mexico, the Philippines and Honduras
he will need capital expenditure of US$250 million over a five-year period. He
declared that he intends to hire 3,000 people within the next four years.
Both Alexander and John Hamilton who cultivate bamboo for their bamboo furniture
company have pledged to provide 200 acres and will come in as equity partners
said Adduci.
Denis Lalor in his capacity as chairman of Caribbean Basin Investor Limited and
the Appliance Trades Limited Pension Fund have expressed an interest in
investing in his cigar enterprise, added Adduci.
"We now plan to start planting tobacco on the first 200 acres in the next 60
days and hope to export 25 million cigars in our first year of operation."
According to Adduci, over one billion cigars were imported into the US market in
the first nine months of 2008. Citing figures from the Cigar Association of
America, during the same period, he added that 196 million premium cigars were
imported into the US, thus making the industry a lucrative one.
Adduci Cigars
Royal Jamaica Cigars
Comments
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Official Online Retailer: CigarJamaica.com (www.cigarjamaica.com)
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