Written by Staff

Tuesday, 15 July 2008

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New La Perla Habana Cigar for Summer, 2008 Commemorate Landmark Watershed Event

Doug Wood, founder and chairman of The Burlwood Group, introduced two new premium cigars for this summer. One is named "Andiamo" (Italian for "Let's go!"), while the other is the new Black Pearl "Perla," which is identified by its white band.

Wood states, "Andiamo captures the spotlight as the inaugural release in our new line of seven annual releases, named 'Serie 500,' which honors perhaps the most significant events in the cigar world. Andiamo celebrates the 1509 discovery by European explorers, of what became the city of Havana in 1515. The remaining six cigars will be released each year over the time span between the two dates. The parade of releases will culminate in a new La Perla Habana in 2015, the 500-year anniversary of the official establishment of Havana as a city. It derived it name from 'savannah,' a flat grassland in tropical regions. Thus was born what would become the world capital of cigar making."

The full name of the cigar is Andiamo SRO, for "Select Retailers Only." It will be available to brick-and-mortar tobacco shops only ... Wood is carefully screening his customers to make certain he rewards tobacconists with physical, not virtual, retail facilities. "Full-service tobacconists are the backbone of our business," he contends, "and I feel they deserve market protection from catalog and online sales outlets. This cigar should help build traffic in their stores, not only for our products, but for others as well."

Andiamo is offered in three popular shapes: Robusto (4-3/4" x 52), Toro (6" x 50), and Torpedo (6-1/4 x 52). The blend evolved from Wood's several months of evaluating and finalizing new Burlwood blends. This effort yielded fourteen new blends, three of which have been released to date. Andiamo is one such, having been fine-tuned with the addition of a filler leaf grown in Italy. Wood describes the flavor profile as having a "rich spiciness, but still retaining its medium body." Andiamo is presented in a 50-cigar cedar cabinet, with manufacturer's suggested retail pricing in the $6.50-7.50 bracket.

Black Pearl Perla, the other new cigar for this Summer, is the most full-bodied cigar the company has produced to date. The white-banded Perla, according to Wood, is "blended to capture the flavor and aroma of the Havanas of the 1940s and 1950s." It is available in four shapes: Robusto (4-3/4" x 52) Toro (6" x 52), Torpedo (6-1/4" x 52), and "A" (8-1/2" x 52). The Torpedo size emulates the Cuban Montecristo #2 Torpedo, the benchmark for torpedos since World War II." The wrapper is Criollo Habano, and the unusually flavorful binder is Cuban seed. Packaged in striking white cedar boxes of 20 cigars, Perla's suggested retail price falls between $8.00 and $9. Both cigars are now available at better tobacco retailers nationwide.

Black Pearl 500 Cigars
The new Black Pearl Perla commemorates the five-century anniversary of Europeans' discovery (1509) and subsequent establishment of Havana (1515)

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