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Written by Puff Staff

Monday, 27 March 2006

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Companies to co-market Perdomo-branded 'Cubavera' apparel

MIAMI –Tabacalera Perdomo, S.A. have announced that they have forged a marketing alliance with Cubavera, a division of apparel giant Perry Ellis International to manufacture and market Perdomo-branded ‘Cubanesque’ shirts known as guayaberas. The company announced that Perdomo Guayaberas are available immediately at select tobacconists across the country.

The guayabera is a loose-fitting, pleated shirt that is an iconic symbol of Cuban culture, enjoying a renaissance in popularity and a devoted following in the United States. The stylistic, distinctive Perdomo Guayabera is available in four (4) basic styles: 1) a ‘traditional’ Tabacalera Perdomo 4-pocket guayabera made of linen and cotton (available in three colors); 2) a ‘casual’ black EDICION de SILVIO® with copper and silver embroidery; 3) a ‘casual’ ivory ESV 1991® with brown embroidery; and 4) a 'casual' two-tone black and white La Tradicion Perdomo Reserve®. All Perdomo Guayaberas are available in sizes ranging from medium to XXXL with a suggested retail price of $50.00 each.

"Perry Ellis International and the Cubavera brand are renowned in the fashion industry for their high quality and innovation, attributes that are quite similar to ours,” stated Nick Perdomo, president of Tabacalera Perdomo. "We are honored to be part of this working relationship that will provide cigar enthusiasts with quality Perdomo apparel."

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Tabacalera Perdomo S.A. is one of the world's finest and most distinguished premium cigar manufacturers. Headquartered in Miami Lakes, Florida with production and agricultural facilities in Esteli, Nicaragua, Tabacalera Perdomo S.A. is a closely-held, family-run company that has produced three generations of Cuban cigar making artisans. Its highly acclaimed cigar brands have achieved numerous awards and honors of distinction throughout the world, including EDICION de SILVIO®, ESTATE SELECCION VINTAGE 1991®, La Tradición Perdomo Reserve®, La Tradición Perdomo Reserve ‘Moments’®, Perdomo2®, Cuban Parejo®, INMENSO® and Cuban Bullet®. To discover more about Tabacalera Perdomo, call 1-877-4-PERDOMO (1-877-473-7366) or log onto to their website at www.perdomocigars.com.




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