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Written by Puff Staff

Friday, 23 July 2010

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Changes at Toraño

torano

There are some changes in the works at Toraño cigars. Toraño, which has a lengthy history with the cigar industry and its family roots in Cuba, has decided to take back control of its brand distribution. Currently, C.A.O. International is in charge of Toraño distribution, but it will reside in the family's hands once again beginning on August 1 of this year.

The decision by Toraño is not one made without thought, as they claim that it has been in the works for some time now. They decided that now was the perfect time, as there is an impending merger between C.A.O. International and General Cigar. The Toraño family says that there is no animosity between them and C.A.O., and that the partnership the two maintained was a positive one.

Besides the acquisition of the distribution duties of its own cigars, Toraño is also changing a couple other ways in which they do business. First, they are changing their distribution organization's name from Toraño Cigars to the Toraño Family Cigar Company. While the name change is nothing drastic, perhaps it was done to put more of an emphasis on the family aspect of the business to exude an aura of care and quality with the cigars. The organization is based in Miami.

Another change on the way for Toraño is that they plan to use some new tobacco that they have never used before with their lines. As far as production goes, the family is looking towards several boutique operations to produce their cigars. They will also use some of the factories that they used to own to aid in production.

Despite the fact that Toraño sold their factories and handed distribution over to C.A.O., they never sold the rights to their brands, allowing them to keep control to this day. It should be interesting to see how these changes affect the company, and what types of new lines they release in the future. One thing is for sure, by exercising more family control over the final product, quality will not be sacrificed.

 

 

 

 

 

 

 






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