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It is a testament to the tragedy of modern Nicaragua that the world is better
acquainted with the names of its rebel groups and dictators than its world-class
coffee, rum, and tobacco products. But with time and a little luck that will
soon change, and the name Nicaragua will conjure, among other happier aspects of
this remarkable country, its award-winning aromas and tastes: the organic coffee
grown on the misty mountaintops of Selva Negra farms; the golden rums
barrel-aged by Flor de Cana; and, of course, the sun-grown Habano tobacco
harvested annually in Esteli by one of the best-respected names in the cigar
business, Jose Orlando Padron.
Padron was well on his way to becoming a world-famous cigar maker when he was
introduced to Nicaraguan tobacco. The year was 1969, and his young Miami-based
company was thriving. Since starting Padron Cigars in 1964 with a single roller
under his supervision, Padron had been buying tobacco from multiple sources in
the Caribbean and North America to produce blends that approximated the taste of
cigars in his native Cuba.
That began to change shortly after being contacted by a Nicaraguan who requested
a meeting in a Miami hotel room.
Padron met the stranger, who carried with him a suitcase full of tobacco
grown in Esteli, the capital city of Nicaragua's north central highlands. Padron
was more than just impressed by the tobacco: He told the man that it represented
"the Second Coming of Cuba" and placed his first order. Soon he had negotiated a
land deal with a business partner of Nicaragua's dictator, Anastasio Somoza, who
was keen to develop the country's tobacco industry. With Padron's investment,
Nicaragua's tobacco profile spiked overnight.
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| Just down the hall from the factory's
business office, freshly rolled cigars are taken out of brightly colored
ribbons, grouped by color tone, and racked in long rows. This is how they
are shipped to the Padron distribution center in Little Havana, Miami, where
the cigars are boxed and sent out for sale to more than 1,000 distribution
points worldwide. |
Twenty-four dark skinned Padrons await
their final sibling to complete the set. |
Still, it took some time for Padron's competitors in Miami to break free from
their buying habits and recognize the value of Nicaraguan leaves. "When I
brought the first shipments of Nicaraguan tobacco to Miami, it stirred things
up," says Padron in his smoke-roasted Cuban Spanish. "Cigar makers were very set
in their ways at the time."
With his Nicaraguan Cuban-seed tobacco, Padron has climbed to the top of the
cigar world. This year, Padron was for the first time named the best-selling
premium cigar in the country by Cigar Insider, a trade journal published by
Cigar Aficionado. In claiming the top spot, Padron ended a long run by the
Fuentes, another multi-generational Cuban-emigre family business based in
Florida. The number one status is testament to the smoothness and consistency
that have defined the character of Padron cigars for more than four decades.
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| A drying barn in the middle of the Padron
tobacco fields. Here freshly picked green tobacco leaves are strung up to
dry and brown. If the temperature is not right, the process will be helped
along with piles of hot coals scattered on the dirt floor. |
The leaves are strung together with red
thread and hung on sticks. |
Perhaps the most acclaimed Padron cigar is the Padron Serie1926 No. 9, named
2007 Best Cigar of the Year by Cigar Aficionado. In awarding the title, the
magazine described the 1926 as having "perfect balance ... [and] a finish so
long it seems to never leave the palate." At $18, the 1926 isn't an everyday
smoke for every budget, but the Padrons also make the more modestly priced
Padron 1964 Anniversary Series, another excellent (and award-winning) medium to
full-bodied smoke with a long finish and typically complex tastes, aromas, and
accents.
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| Jose Padron testing the progress of this
year's crop with a lit cigar. His son Jorge is at right. |
Jose Orlando Padron, among this year's
tobacco crop. When the leaves brown, they will be shipped down the road to
the factory, where they will be fermented, bunched, and rolled. Padron has
smoked between five and 10 cigars every day since he was a teenager. |
It has at times been a steep and rocky road to the pinnacle for Padron. Four
decades and a series of Biblical trials after starting his company - including
civil wars, hurricanes, bombings of his Miami factory by Cuban militants, and
trade-embargoes - Padron today grows all of his Cuban-seed tobacco in a more or
less politically stable Nicaragua, with 20 warehouses throughout the country.
The company's rolling factory is located in downtown Esteli, where the cigars
are produced before shipping to Miami for packaging and distribution. The Esteli
farm is just a short drive from the factory down a dusty road vibrant with
scenes common throughout Central America: chickens and dogs roaming free,
barefoot boys playing sandlot soccer and baseball, shack-front shops featuring
hanging banana bunches and jars of penny candy.
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| Twenty-five just-rolled dark-skinned
Padron "Family Reserve" cigars, the strongest cigar in the Padron collection
and produced in limited numbers in honor of Jose Padron's recent 80th
Birthday. "These can knock out an inexperienced cigar smoker," says Jorge
Padron. "They are very strong." |
Sorting by color. |
Once inside the gates of the vast farm, a sea of lush green runs up in every
direction against a backdrop of mountains and primal forest, punctured by the
bell towers of nearby cathedrals. Much of the surrounding area is made up of
nature preserves.
At the center of the fields is the giant barn where harvests are strung up to
dry and brown. In Esteli, Jose Padron and his son Jorge check on this year's
crop. To test the leaves' progress, Jose Padron placed the burning end of his
1926 Series Padron cigar to the raw leaf. To test another leaf, he rolled it
into a crude cylinder and lit it.
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| Workers in the factory's rolling room are
separated by sex, with women rolling in the front rows, and the men (mostly
bunching) in back. Many of these rollers have other family members who also
work at the factory. |
Rolling leaves are first wetted with glue
and then wrapped tightly around the bunched leaves after they have been
pressurized. The tools of the rolling trade have not changed much over the
centuries. Rollers at the Padron factory averages 200 cigars per day. "This
is not something everyone can do," says Jose Padron. "Some people can master
the skill, others can't." |
The Esteli factory is staffed by local men and women, many of whom are second
and third-generation employees from families who have been with the company for
decades. The busiest space on the premises is the bunching and rolling room,
where each roller hand-rolls around 200 cigars a day. The other major space is
reserved for separating wrapping leaves by color and quality. Entering the
separating room Jose Padron went up to a table and joined a worker in her
labors. As Jose Padron probed and each leaf with the expert care and intensity
of a diamond merchant, it was hard to imagine him doing anything else.
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| Male bunchers are allowed to smoke the
product while they work. |
Bunched leaves being pressurized before
rolling. |
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| An all-female workforce separates rolling
leaves by quality and color. Leaves with rips or tears are discarded or
sold. |
In the front corner of the rolling room,
the glue for the day is prepared in a single plastic bucket. |
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| Too pretty for symbols of
machismo? Daintily wrapped robustos await racking. |