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Written by Puff Staff

Friday, 01 December 2006

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carlos toranoindustry updates
Toraño Appoints New Director of Marketing Following this year’s 90th anniversary in the cigar and tobacco industry, Toraño Cigars has taken its first major step toward expanding its market presence in untapped broader markets. President Charlie Toraño recently hired Aaron R. Guenther as the company’s Director of Marketing, reporting to Toraño. A resident of Dania Beach, Florida, Guenther earned a Bachelor of Science degree in public administration. He has filled posts as a marketing director, and most recently was the owner of a successful Midwestern promotions company, which was purchased by another successful agency. States Toraño, “Aaron’s extensive experience in marketing and promotion is vital in taking a new Toraño Cigars into the 21st Century. He will rely on his expertise and creativity in new marketing planning, new product development and introductions. He will communicate with and support retailers, and be responsible for the conception and execution of promotions in untapped customer bases. We look for Aaron to be instrumental in building prestige for the Toraño name in these new, broader markets.”



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