Puff: Are you pleased with the outcome of the campaign and what kind of results did you see from your marketing efforts?

Dylan Austin: For an industry that does not take well to technology, the campaign outperformed our most optimistic goals for traffic and conversion. This success was due in large part to an engaging series of episodic content that drove 63 percent of initial viewers to watch the entire four-part web series and exceeded its sign-up goals by more than 500 percent!

Puff: Camacho has always been ahead of its time with creative marketing campaigns. What’s next for you guys and will you give Puff.com a sneak peek into the future?

Over the past 18 months we developed about 15 new campaigns for 2009 and 2010. We ended up cutting through the fat and really honing in on two projects that we knew would be absolutely monumental. All of the ideas we developed were amazing, most were groundbreaking, but these two are truly special. I seriously cannot wait.

To view the video case study and all The Black Band Project episodes please visit: http://www.blackbandproject.com.

To learn more about Camacho Cigars please visit www.Camachocigars.com.

Camacho Cigars was founded in 1961 by Simon Camacho and was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made at

Rancho Jamastran in Danli, Honduras, is comprised of 9 premium and super-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America's #1 selling premium cigar. For more information, please visit www.camachocigars.com.

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