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Written by Puff Staff

Friday, 15 July 2011

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More Than Just A Pretty Sound

So the purpose is definitely to sound great, but it doesn’t hurt that it looks superb too. The distinctive design of the new Bang & Olufsen high-end Surround Sound system is more than a match for the great audio. With a clean but unique approach, the system has been designed to integrate perfectly into the existing design of the BMW6 Series interior.
The system has a range of impressive design features typical of Bang & Olufsen’s trademark good taste, but there’s also some added extras, such as the ‘Floating Frame’ solid aluminium grilles. With extra-special mountings which separate the grille from frame, it creates the illusion that the grille is floating in mid-air. This space between the grille and frame houses a set of small LEDs that cast light subtly into the cabin when the system is activated.  The combination of light and sound is most impressively demonstrated when the system is activated. A loudspeaker cover in the centre of the dashboard silently lifts to reveal the large acoustic lens, while the embedded LED lights simultaneously turn on – a process that, in true commitment to quality audio, they’re calling Light Orchestration.

bmwprettysound

Also unique to the new system is the 'Perl Glanz’ (Pearl Gloss) colour and large-diameter, machine-drilled holes that appear in perfect alignment from any angle. As well as maximising airflow through the grilles, the large holes and overall grille appearance perfectly match the edgy, clean interior lines of the BMW 6 Series. For an added touch of refinement, the Bang & Olufsen name has been laser engraved onto the surface of the majority of the grilles.

A Framework for the Future


The collaboration between Bang & Olufsen and BMW is a dream combination of clean, high-end design and impeccable levels of quality.  CEO of Bang & Olufsen Tue Mantoni said: “We at Bang & Olufsen are proud to present the latest example of our car sound system for a car as unique as the all new BMW 6 Series. The cooperation between BMW and Bang & Olufsen is a true win-win for our customers and we very much look forward to bringing this latest, joint audio product to the market. This enables the numerous Bang & Olufsen fans among BMW drivers to experience the same Bang & Olufsen sound experience as they do at home.”  And now that exceptional home audio has finally been combined with the ultimate BMW driving experience, here’s hoping it’s a solid prototype for a future of collaboration too!






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