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In my last column of 2008 I neglected to wish you all a happy holiday season
and a healthy, happy and prosperous New Year. This is it!
I spent another very enjoyable New Year's Eve at Erik Espinosa's (EO
Brands: 601, Cubao) home with the same people whose company I have enjoyed the
past three (3) such occasions. It's an eclectic mix of family, friends, and
industry friends, and this year was no different.
Not only was it a New Year's eve celebration but we were sort of celebrating the
high ratings achieved by these two (2) great cigars...and their inclusion in
Cigar Insider's "Best of 2008" and other lists!
Nismish Desai, from Rocky Patel, with his wife and daughter; Neha and Maya, were joined
by Steve Saka, CEO of Drew Estate, and his wife, Cindy as well as Abe Debeneh,
of Smoke Inn(s), and ...
his wife, Brandy. Of course, Eddie Ortega, Erik's partner,
who was 'escorting', Helena of Miami Cigar & Company. Eddie may have been her
escort, but every man there wanted to have a dance.
Rest assured there were a lot of fine cigars smoked - think Cubao, RP Decade,
Liga Privada 9, and others to numerous to mention. And, of course, plenty of
conversation about the state of the economy and its impact on cigar sales.
After everyone offered their analysis, Steve Saka put it succinctly when he said
that Drew Estate has three (3) Business Plans for 2009. Geared to the possible
state of the economy. You might say the plans address The Good; The Bad and The
Ugly!
Tobacconists are evolving, and or perhaps I should be more contemporary
and say "morphing," into what they once were. Or, to quote Yogi Berra, "Déjàvu
all over again."
When I first started smoking, I used to go to Alfred Dunhill (http://www.dunhill.com),
at that time at Fifth Avenue and 50th Street in New York City. There, on the
second floor, in the humidor room - this was a room where the walls were lined
with lockers with brass name plates on them, names that included General Douglas
MacArthur, William S. Paley, General Courtney Whitney, Milton Berle, General
David Sarnoff, et al (I noted the absence of George Burns, but realized he
smoked El Producto cigars, and used a holder no less) and cedar armoires with
"Romeo y Julieta," "Monte Cristo," "Partagas," etc, carved above the double
doors to each cabinet. These were where boxes and boxes of cigars were stored.
The room had coffee tables and comfortable leather sofas and wing chairs. The
clerks worked at desks.
This format existed at Alfred Dunhill, in varying scale, in London, San
Francisco, and Los Angeles. This was, in essence, a cigar store and lounge.
J. J. Fox/Robert Lewis (http://www.jjfox.co.uk/static).
Fox is actually an Irish firm that had a small shop on Bond Street, London. A
larger presence in Dublin where they started. And what a location it is -
opposite the gates of Trinity College!
Robert Lewis, an old line London tobacconist has long had a shop on St. James's
Street. Now, Lewis had some very comfortable, over stuffed, leather chairs
scattered about - if not liberally scattered about; adequately so. Remember, all
this antedates flat screen TVs as well as wine and beer licenses in tobacco
shops.
Nonetheless this shop and the others were oases of tranquility and comfort.
Our stimulation was not a ball game on TV, or Dr. Phil or any of the pathetic
programs that pass for entertainment - rather, we engaged in conversation; and,
equally unbelievable to the patrons of most of today's cigar lounges, reading a
newspaper - like one should at a proper club!
Of course, Robert Lewis has been doing this since 1787, so they have a handle on
what it's about. J. J. Fox (a firm founded much more recently than Lewis - 1881)
acquired Lewis in 1992.
La Cave (Blvd Haussmann, Paris), is or was (I haven't been to Paris since the
Iraq war began. The frogs were so gracious about their disagreement with
President Bush's course of action that I decided I'd had enough of France) a
very formidable, gracious establishment with a very comfortable, welcoming
atmosphere. I used to enjoy stopping in there, chatting with the proprietor and
smoking some superb cigars; and leaving with a box or two as well.
Establishments like these are what all true tobacconists should be.
I was sitting, one recent afternoon at a favorite tobacconist with my friend 'T'
(for Terence) Golden, an intelligent, engaging young man with an eye for a good
cigar, as well as being a talented graphic designer and photographer, who is
doing an increasing amount of work in the cigar industry.
T and I were discussing this very subject, and he remarked that he had written a
piece on the topic. He volunteered to send it to me.
I have read it; shared it with some people, and, based on my opinion of the
article, and theirs, I've decided it is worth giving you an opportunity to read
it and compare T's thoughts to your own.
A Society Established From Smoke
By: Terence Golden
Imagine yourself in a place where you feel at home as soon as you walk in the
door, a place where everyone knows your name, a place where you can escape
life's conundrums and enjoy life's simple pleasures. As you enter aromas of
wood, honey, cedar, and most importantly tobacco stimulate your senses.
This 'place' that I refer to is no more than a gentleman's cigar shop. Once a
place reserved for elite members only, more and more cigar shops are opening
their doors to the average gentleman. As time passes interest in cigar culture
expands generously. Individuals from all walks of life come together to partake
in an occasional cigar smoke and an intellectual conversation.
A surprising realization is that younger gentlemen are beginning to frequent
cigar shops. The reason I say this is because I myself am a young gentleman.
Merely 26 years of age, I enjoy frequent visits to my local cigar shop, Puros
Fine Cigars (www.myspace.com/puros1).
I began smoking cigars at the age of 20 and owned my own humidor by 21. At first
I was hesitant to smoke as I had never smoked anything prior to my first cigar.
I still remember my first stick; it was a Carlos Torano mild Churchill that had
traveled half way around the world as I was stationed in South Korea at the
time. From that time on I would smoke a cigar occasionally on the weekend or if
I was going out on the town.
At first many of my friends were puzzled as to why I smoked cigars. I would just
smile and reply, "Try one for yourself, and tell me what you think?" then I hand
them a stick and light it for them properly. To their surprise they enjoyed it
very much, so much so that they began to join me in a smoke whenever we would go
out on the town. One friend in particular became fascinated with cigars, and
everywhere we went we would have to make a stop for some sticks before heading
out for the evening.
One way to escape life's conundrums is by engaging in conversation. The amount
of stratification a person can receive from a stimulating conversation at a
cigar shop is quite astonishing. You see, as many individuals frequent cigar
shops, many are from different walks of life. A very diverse group of gentlemen
come together differing by age, color, race, and religion, only to enjoy the
simplicities of a cigar and each other's company.
Topics of conversation are numerous, and many times non repetitive. From the
female perspective one may think that we gentlemen sit around and discuss woman
and other topics of immature nature while we smoke cigars and sip on a fine
beverage, not the case. So much in fact some women may argue that we talk to
each other more than we do our significant others. In actually, some women are
becoming cigar enthusiasts. Conversations that arise are unique in nature.
Discussions include topics on music, sports, politics, health, style, art, food
and wine and of course the fundamentals of cigar making. A person may ask, "What
is a person to gain from these conversations?" the answer is perspective and
insight. You see, the individuals involved in the conversation have different
viewpoints as well as experience. A person is certain to leave the conversation
feeling that they learned an important point or left a good impression on anther
person.
Frequenting a particular cigar shop on a regular basis has many advantages
socially and professionally. For example, when a gentleman or lady routinely
visits a shop they become socially accepted into a newfound society. As they
walk into the shop everyone greets them by their name, asks them how they are,
and makes them feel at home. Professionally, a person is able to network with
many individuals. You never know whom you might meet or what potential business
opportunities you may establish over a fine cigar.
There is much to be said about the enjoyment of a cigar shop and it company. One
of my favorite things to do at Puros is to sit back and unwind with a cigar and
a glass of wine. As I write this I can picture myself sitting at the bar. In the
background you can hear a game of dominoes being played, the sounds of laughter
and silence cut through the air. I flash back from my daydream only to realize
that I am confined to my desk, desperately waiting for the workday to be over so
that I can enjoy my fine cigar and a great conversation. A pleasant experience
at a cigar shop will encourage a person to come back time and time again. A bit
of advice, take your time a look for a cigar shop that makes you feel right at
home. I found my "home" and I hope that you too will find yours.
One
of the amenities that I find in most tobacconists, at least in Florida, is
one, or more, domino tables. Now, it was not always thus. I lived in Miami for
sixteen and a half years, and managed only four domino games in all at my
friend, Maurice Hanono's Absolute Premium Cigar (22 S.W. 8th Street,
Miami, FL - 305.374.9999).
With the opening of Puros Fine Cigars (10792 Coral Way, Miami, FL -
305.222.2217 -
www.myspace.com/puros1), I started to really learn the game, and play it
practically every day - give or take a few.
When I found a domino table at Robbie Morton's Cordova Cigar (www.cordovacigars.com)
in Pensacola, FL, last January, it was a most pleasant surprise. I tried, along
with Erik Espinosa to teach the Cordova crowd the game.
Thursday, 11 December when I was at Cordova, I played dominos with Mark
Peterson; Noah Casner and Chris Robbins. Tom Morton, Robbie's father, sat in on
a game or two.
The best part of it was the decorum. The table was quiet. I make the point to
contrast it with four (4) Cubans playing dominos: You'd think you were at the
Democratic National Convention, or the Super Bowl, for all the noise and
'violence.'
There is, however; a down side. What I have come to call "White Man's Dominos,"
is slow, dull, uninteresting, illogically played and unlike anything I have ever
seen. And to add insult to injury; when I questioned something, they respond,
"Cordova rules!"
On 17 December my friend Jose M. "Pepe" Herrera, Esq., lost the appeal,
on behalf of his client, Juan Penton, in U.S. v Juan Penton - a case involving
the counterfeiting, and sale, of Havana cigars.
I testified for the Defense in that trial, not because I support counterfeiting
of any sort, but because the issue is never made clear to the jury, and that is
why convictions take place.
Yes, the man participated in the production of counterfeit cigar boxes.
And, yes, counterfeiting is repugnant to me and anyone else. But, these
cases are brought at the instigation of Altadis USA, with a claim that the
counterfeits damage the sale of their Montecristo, their Romeo y Julieta, and
their H. Upmann. That is preposterous. Only Helen Keller would mistake a
counterfeit Havana cigar box for one of the Dominican made brands. They look
nothing alike.
These cases should be brought as civil trademark infringement cases. Altadis
should not be using Miami Police like Pinkerton's; or the U. S. Attorney like
private counsel.
When I lived in Hong Kong, I was friends with Philippe Charriol, at that time,
President of Cartier in Asia. We constantly discussed the impact of counterfeit
Cartier watches on Cartier itself.
Give me a break...is the individual who will buy, and wear a $35 "Cartier"
really a customer for the authentic watch at $3,500 (these are 1980's prices).
Not on your life!
Well, the case is over; Penton remains the arch criminal he is, and life goes
on. There will be more such cases; more Federal, State, County monies wasted
prosecuting them while tons of illegal drugs are imported and sold on our
streets. Let's hope the "change" promised by Obama includes getting our
priorities right.
I was playing dominos shortly after the verdict came down from the U. S. Appeals
Court. I asked Pepe to briefly reiterate his contentions. Asking a lawyer, who
gets paid by the hour, to be brief is an exercise in futility. Nonetheless, I
took down every word. Here he is, pretty much verbatim, on a subject is knows
very well:
Jose M. Herrera, Esq.: A prosecution for "counterfeiting" Cuban cigars
under United States trademark law is an oxymoron. The essence of a "counterfeit"
trademark is the confusion it causes to the consumer. The consumer is misled by
the fictitious trademark to believe they are a superior quality product when
they are in fact getting a fake or imitation. This consumer confusion dilutes
the value or "integrity" of the original mark, adversely affecting the product.
The original Cuban cigar marks, often referred to as "Famous Marks," are those
made world famous by the pre-revolutionary Cuban cigar makers in a bygone era.
As a result of the
Cuban-American trade embargo, United States law does not permit the
importation or sale of Cuban Cigars, and does not protect any intellectual
property - trademarks - in which the Cuban government has an interest. The
Cuban-American embargo created a concept of "Parallel Trademarks," and with it
the production and marketing of two very distinct Cigars under the virtually
identical "Trademark." The Cuban Government, through its partnership with
Altadis, S.A., acquired fifty percent (50%) of "Habanos, S.A." Habanos, S.A.
marketing arm for cigars made in Cuba, from Cuban tobacco, and sells these
worldwide except in the United Sates. Then we have Altadis, U.S.A., a wholly
owned subsidiary of Altadis S.A., which produces cigars in the Dominican
Republic, largely from Dominican Tobacco, which they sell in the United States
market. The two cigars are un-mistakenly different, particularly in the essence
of the product - flavor, texture, and appearance.
"Parallel Trademark" is legal shorthand for the original trademarks are, again
using legal lingo, already diluted. The use of the "Famous" marks to identify
cigars of Dominican origin to create an appearance that these Dominican cigars
are the same as the "original" of Cuban pedigree, when nothing is further from
the truth, dilutes the mark. "As I said in court, these Dominican Cigars are
not, and will never be, my Father's "Monte Cristo," or "Partagas" - which he
enjoyed in a pre-revolution Cuba.
"Parallel Marks" exist because United States law, specifically Cuban embargo
laws, does not protect Cuban intellectual property or trademarks. Thus, as a
matter of intellectual honesty, the prosecution of those producing "counterfeit"
or "replica" Cuban cigars should not be occurring under United States laws
intended to protect trademarks. To use United States trademark protection law to
prosecute those who produce counterfeit Cuban cigars is tantamount to affording
legal protection to "trademarks" in which the Cuban government has an
established interest.
Furthermore, these prosecutions are evidently a thinly veiled
effort to protect the market for Cuban cigars in a post embargo era.
The "production" and "sale" of "counterfeit" Cuban cigars are indeed consumer
fraud. The question becomes why not prosecute the "counterfeiters" under the
laws of consumer fraud, which is intellectually honest and does not denigrate
the laws of trademark protection or the Cuban embargo, specifically the
Helms-Burton Act. The reason consumer fraud laws are not used to prosecute Cuban
cigar "counterfeiters" appears evident - there is no consumer deception or
"fraud, because everyone knows real "Cuban' cigars are banned in the States!
When it is all said and done, who is fooling who, or more pointedly, who is
fooling both the consumer and the authorities? Stripped of all fiction, the
answer is evident!
One has to hand it to Cigar Insider (M. Shanken Communications) and
David Savona and his staff - the issue of 23 December was crammed with lists
and lists. "Best Cigars of the Year," "Best Cigars by Country of Manufacture,"
etc, etc.
What was not surprising was to see how many of the very top rated cigars were
produced by Pepin Garcia and/or Jaime Garcia's Tabacalera Garcia. 601, Cubao,
San Cristobal, My Father, and La Aroma de Cuba Edición Especial. These are,
truly, the work of a master blender and cigar maker.
Two (2) that I know of were missing from these lists of 'immortals': the Nestor
Miranda Signature Selection, and the new Don Pepin blended and manufactured, La
Giralda from Forcade & Sons. But, they were first released in November, and I
suppose there was no time. Wait till next year, Nestor!
If you want a treat, grab a bunch of Cubaos, J. Fuego Deliriums,
Tabacalera Garcia's My Father, Pete Johnson's La Riqueza, Nestor Miranda
Signatures, a handful of Monte Pascoals, a couple of Padron 1926s (I say a
couple, because these are trying times) and hunker down with a nice bottle, or
two, of Quinta Noval Nacional 2000...and try and forget the election; the
economy; the anti-smoking legislation; the last arse that was in your face about
you enjoying a cigar.
Put on some Vivaldi, or Grateful Dead or even Montovani...whatever you prefer
and just realize that all this too will pass and life will go on.
I prescribe this enthusiastically because this is what I did with most of the
holiday interregnum and it was fantastic. And, I say that in spite of the fact
that hardly anyone enjoys being with people more than I (I never liked the sound
of 'me').
One last thing my friends...take $30. from the Christmas, Hanukah or
Kwanza money you received and send it to
CRA for your first
year membership. They are on track to do us some real good.
If you followed their postings, newsletters and e-mails regarding Boston and
Dallas, you know they were on top of the issue, and I believe, they were very
effective.
And, make no mistake about it, "they" are US!
| "The most futile and disastrous day seems
well spent when it is reviewed through the blue, fragrant smoke of a Havana
cigar." Evelyn Waugh |