Not sure how many types there are out there (west) but in the east we have Redbird wooden matches and they absolutely suck, imo. But, they're cheap so they're easy to keep on hand.
I've had the best luck with duMaurier mathces and whatever the B&M gives out with cigars. The Redbird's fall apart constantly and don't light worth a darn. I prefer to use my jetlight first, a strip of cedar second and wooden matches as a last resort.