Hmm, so is this what you are talking about (second video down)? Personally it looks like the guy is still rolling by hand but is just using a surface that makes the actual rolling easier. Not sure how I feel about this personally. Part of me thinks that as long as its using longfiller leaves and actually rolled by a person and not in an automated process then its okay. On the other hand I can see the charm in having a cigar that was rolled by someone with years of experience and sure hands.
If however, this is what we are talking about, then it seems less impressive.