Lakeland is the region in jolly ol' England where the Gawith clan resides and produces pipe baccy and snuff. Presumably the soapy/floral aroma is from their original snuff products, carried into their pipe baccy. After the Gawith's had a family-fued-thing, they split into the Samuel Gawith house and the Gawith and-the-other-guy-I-forget house.
The aroma is minute, it doesn't really have any effect on the smoke. Just their signature sniff, so as to speak.