Thanks to @Emperor Zurg I had my 1st bowl!
Peter Stokkeby's Luxury Bullseye.
After a lesson on how to "rub out" the flake , I packed the bowl & puffed away!!
I had to relight about 4 times over approx 45 min, but overall kept it lit.
I don't know if it was due to the pipe being brand new or if it was the baccy that i wasn't too crazy about. I'll definitely give it another shot as well as try a few others.
ALL HAIL THE EMPEROR!!