Personally if you already have a solid selection I would say maintain the louge.
Now I am speaking as a Canadian in the middle of nowhere without a smoking lounge for 300 miles. As such I feel that if a cigar store in my area had a lounge I probably woul buy a cigar a day + from them simply to smoke in the lounge add a locker system and I would be in heaven.
Also when I travel I look for cigar stores that have lounges so I can enjoy a cigar while I am on the road and meet other cigar smokers - or met up with peeps from the forums.
But of course a lounge with a terrible selection is good for no one.
Also please ask Matt if he would consider expanding into Saskatchewan we could use a good B&M w/ lounge - Saskatchewan is just straight up from Texas.