I'm from Melbourne and used to frequent Baranows now and then.
It is a fantastic place but yes, they now charge for membership which gives you access to their lounge. Their retail section at the back is still open to the general public.
I really wish I could afford/justify the membership costs, as its fantastic inside, but at this stage I don't think I'll be signing up.
For any interstaters interested (or those 60km+ away), there are Out of Town Membership: (+60KMS from Baranows Private Cigar Lounge)
$30.00 gives you 1 month access and access to events/specials.
$10.00 gives you 1 day access and access to events/specials.