It says Latakia, but doesn't scream it. Chocolate only sounds its presence with an occasional motif repeating from time to time. It suggests burley, but burley doesn't undermine the Virginias at all. The occasional hint of vanilla is as distant as the Lakeland topping for which G&H is so frequently condemned. All in all, Bob's Chocolate an orchestration of flavor in synergistic resonance, a rich timbre of tastes and scents that sing from the bowl.
I have rubbed it out, but prefer to fold and stuff the flakes, found in the bag in the usual G&H jerky form, long and dark. One can smell chocolate, a hint of Lakeland, a little vanilla, but once put to the light they harmonize like spices in a fine bourguignon (if you can forgive yet another extended metaphor), the fine Virginias providing the beef, burley the mushrooms, Latakia the pearl onions, liquor topping the wine, chocolate and vanilla spicing up the gravy.
Bob's Chocolate provides copious amounts of smoke, as opposed to say Glengarry Flake -- perhaps it's the Latakia. I like a lot of smoke per puff and Bob's Chocolate has plenty, creamy and delicious, with a decent level of Vitamin N.
Fear not, it's neither a chocolate bar nor a campfire Latakia. Indeed, it's scarcely even one of the formidable Lakeland incense bombs, either. I'd call it a quasi-aromatic, but there's certainly nothing artificial or forced about the room note. It's a symphony of flavour and aroma (spelling in deference to the blenders) that everyone should at least give a go. Mainly, it's a fine flake that burns well and has the sweet taste of Virginias to the very end; like all the G&H tobacco I've smoked, it leaves nothing but dense white ash. One of my favorite flakes so far, although I admit to only limited experience with them.