Like what's already been said, it's an advertisement ploy and a stroke of the creator's ego.
Ever seen this, "20XX Cigar of the Year"? It may have been 6 years long past, but they're milking it for all the revenue it can possibly generate. We all know that crops change year to year, so must the blend...no matter how good the blender. No one does blind ratings for magazines or ads, they all smoke'm with the bands on.
Ratings, awards, and accolades are like packaging and bands; they catch their fair share of unsuspecting flies, but the educated ones know to avoid the trap.
"I probably could have been a rocket surgeon or brain scientists." Rondo 2019